Jack and Lauren are Australian travel influencers who each earn a minimum of $3000 USD per Instagram post, but can pull in up to $7500 USD per post. Their coveted Instagram filter presets go for $77 USD a pop.
Branded content is an evolving ecosystem. Now, advertisers have the ability to promote creators' organic branded content posts as feed and stories ads. With Branded Content ads, businesses have an opportunity to tell their brand stories through creators' voices, reach new audiences and measure impact. Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts. And by running ads, they'll have access to measurement and can optimize and test their campaigns against their set goals for more effective marketing campaigns. When these ads appear in feed and stories, people will see “Paid partnership with” along with the brand name on each post—which is very important for ads transparency.